Can you identify your low hanging fruit?Written by Cynthia Chirinda Hakutangwi
Imagine you are a fruit picker in an orchard. The low-hanging fruit is easy to reach, and you can often pick them as you walk through the orchard. However, if you wanted to reach the fruit higher up, you would have to drag a ladder from tree to tree. Early wins are very important, because they boost your self-confidence. Early wins motivate you and show you that it can be done. Early wins push you to go forward and achieve more. Being able to harvest ideas, concepts and results that are easy to see and understand can help you to achieve goals quickly. There are low-hanging fruit opportunities in every area of life. Low-hanging fruit is exactly what it sounds like. It’s the ripe, delicious, easy-to-access opportunity that requires little effort to harvest. These easy opportunities often exist right in front of our eyes. Can you identify the low hanging fruit in different areas of your life?
What is within your reach?
A low-hanging fruit is a commonly used metaphor for doing the simplest or easiest work first or for a quick fix that produces ripe, delectable results. The low-hanging fruit principle in business refers to the mentality that executives adopt to focus on the most easily attainable goals which lead to the quickest most fruitful results. It can apply to many aspects of business including problem-solving, marketing, sales and growth. For example, you might reinvest into selling an already popular product rather than exploring a new product line. To take the fruit that is within easy reach, which requires no extra resources to harvest, means that you can achieve some success quickly, and that will give you the confidence and capital to take further action. Your next target could be that fruit just out of your immediate reach, and that will require an investment of time and resources to harvest. After investing in your resources, you can reach some of the higher fruit and gradually work your way around the tree, gathering the fruit. The cost of harvesting those higher up fruits is going to be higher and, if you sell them for the same price as your first harvest, the margin will be lower.
Can you see what is in your face?
Many in business today look at a problem and try to find an elegant solution when the simplest route, one that will provide fairly instantaneous results, may be staring them in the face. Too many business owners skip over these ‘acres of diamonds in their backyard’ and go looking for much harder prey. For example, many entrepreneurs invest in expensive—and hard to track—brand advertising for their new business when it would be much more effective—and cheaper—to invest resources in getting new customers through referrals from current customers. Going for the low-hanging fruit—those customers and sales that are easy to harvest and convert—will allow a business to make quick gains. The profit banked from these easier acquisitions will allow you to invest time and money into developing a more expensive, long-term system of client acquisition. Businesses that concentrate on this principle will be able to hit targets faster, make quick decisions, close more sales, have a steady flow of leads to the business; and achieve more rapid growth at least in the short term.
Low-hanging fruit in different areas of life
The same principle applies in relationships with individuals who are desperately seeking to connect with another significant person in pursuit of a fulfilling relationship. Too many times there is a tendency to look too far whilst their soul mate is within their immediate circle yet they are too blind to notice or appreciate. In personal development, you need to identify the areas of your life where you can make significant strides by starting with easy to achieve acquisitions. Have you identified your low hanging fruits for your spiritual growth? What about your financial, career, and social development? In professional educational pursuits for example, one can opt for enrolling in short term, reputable courses with authentic institutions instead of getting stuck midway in long, winding, expensive degree programmes.
Another example we can look at is personal health. It is important to start by entering the search mode – read about different diets, try different foods and sports, talk to people, listen to your body, gather information and feedback. It’s clear that it will take weeks if not even months to see a real body transformation and an improvement of your fitness level. But you need motivation through all these weeks before seeing real results. You need motivation to keep walking after your first step. You should also consider low-hanging fruit that can help you with your transition. Before doing any serious exercise, take a walk every day with your best friend, just to feel better and to see how good it is to be filled with oxygen. At first, it shouldn’t feel like hard exercise at all. Groom your body to look better in the mirror. Drink a lot of water so your body will cleanse and you’ll feel better.
The Domino Effect
It’s the same in all other areas of life. The low-hanging fruit for money is to save a little. If you want to improve your relationships, for example by meeting new friends or a spouse or being more social, there is a lot of low-hanging fruit. The easiest way to meet new people is to be introduced to friends of your friends. It’s also very easy to renew relationships with some of your old friends you’ve lost contact with or by using social networks to connect with meaningful relationships. There is a lot of low-hanging fruit in different areas of life. The problem is that you run out of it very fast. But the purpose of low-hanging fruit and early wins is not to make life completely easy, but to motivate you more and to keep you on the right track.
For every new thing you want to do in life, first enter the search mode to make the map of the terrain and then think about the low-hanging fruit that can help you with the transition into the execution mode and keep you motivated on the path to achieving your final goal. The low-hanging fruit principle’s primary advantage is promoting efficient gains. However, the issue with low-hanging fruit is that it is usually finite. At some point, the fruit-picker will need to bring out their ladder.
Cynthia Chirinda Hakutangwi is an Organisational and Personal Development Consultant, a Life Coach, Author, and Strategist. Her latest book, “The Connection Factor: Unlocking your Individual potential through your Connections,” provides some relational nuggets to individuals who seek to establish meaningful, relevant and fulfilling relationships that can unlock their potential. Looking at improving your career, personal effectiveness, communication skills, relationships, focus, faith and happiness? Wholeness Incorporated Coaching offers you strategies you can implement today to achieve your goals. E-mail: firstname.lastname@example.org. LinkedIn: Cynthia Chirinda Hakutangwi. Mobile: 263 717 013 206
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